About Serious Request Urban Projection

We created a special urban projection for 3FM Serious Request - Het Glazen Huis in Groningen! The projection was displayed on the monumental City Hall of Groningen and featured an impressive visual spectacle. We used videomapping to bring the images to life, creating a unique experience for visitors and viewers alike.

This projection was shown at the end of the fundraising week, right before the announcement of the final amount raised. This moment, which we also call the realization moment, was a time for reflection, where everyone paused to remember why we did this. And then… the reveal of the incredible final amount, which brought a huge wow effect! It was a magical moment that perfectly reflected the power of unity and the impact of the fundraising effort.